S-Oil Lubricants
Filter Discounters - major dealer for S-Oil 7 Lubricants from the S-Oil Lubricant plant in Korea.
S-Oil 7 Lubricants Australia
Filter Discounters is extremely proud to be a major dealer for the S-Oil 7 Lubricants brand in Australia from S-Oil Australia.
S-Oil 7 is the in-house lubricant brand for the leading Korean oil-refiner, S-Oil, one of the four major oil refiners in Korea and fifth biggest in the world. With an oil refinery facility with the capacity of 669,000 barrels per day (BPD) and other facilities that can produce petrochemicals and lube base oil in the Onsan Refinery in Ulsan, S-Oil is an absolute global leader in the development and production of base oil including Group I, II and III. It is the only company in Korea producing all base stock groups and supplies into Asia Pacific, North America and EU.
The S-Oil lubricant business and blending facility is a 50-50 joint venture with Total; S-OIL TOTAL LUBRICANTS CO., LTD. This provides the combined expertise of two of the world's leading oil and lubricant participants to production of 3,400 barrels per day.
S-Oil has a strong relationship with the region's leading auto-makers including Hyundai-Kia Motors, GM Korea, Renault Samsung, SsangYong and Ford.
S-Oil is strengthening its status as a leader in protecting customers and the environment by producing and supplying the best quality oil products based on the world-class Bunker-C Cracking Center (BCC) and the Xylene Center, a PX plant with the world’s highest production capacity for a single facility.
S-OIL is not only a leader in the local lube base oil market, but also a globally competitive lube base oil maker as it has made bold investments in the high-quality lube base oil business since its foundation succeeding in domestically producing premium lube base oil. S-OIL Total Lubricants, a joint venture with TOTAL Raffinage Marketing S.A. in 2008, has clearly positioned itself as a leader in the domestic lubricant market as well.
S-OIL 7 is the brand name of a full synthetic and synthetic lubricant based on the S-OIL-made HVI/VHVI (High Viscosity Index/Very High Viscosity Index-Group II/III) class base oil and PAO (Poly Alpha Olefin) that maximizes five main features required for a cutting-edge engine. This brand embodies the meanings of ‘Forward’ for improving the car’s technical performance and ‘Ascend’ for enhancing the driver’s experience.
Brand Concept
Fuel-Economy
- Helps to cut fuel consumption to save on car maintenance costs
Eco-Friendly
- Protects the environment by minimizing air pollutant emissions
Drivability
- Makes the engine and parts work smoothly and efficiently
Durability
- Prevents the engine and parts
from damages or wear-out
Cleanness
- Keeps the car’s insides clean by inhibiting the formation of and eliminating foreign substances and impurities
Forward
- A horizontal axis that signifies cars (machine)’ moving in a forward direction. It represents maximization of five main features to make the car deliver the best performance
Ascend
- A vertical axis that signifies the driver’s satisfaction level. It represents improving the driving experience by making the driver satisfied with the vehicle performance (‘reduced noise’ ‘no vibration’ and ‘smooth driving’)
The logo of S-OIL SEVEN represents its identity.
Symbol
S-OIL SEVEN, a brand name, is effective in brand communication since the familiar number 7 is used and seven features of the high-quality lubricants beyond the nature of engine oil are highlighted. The number 7, which is dynamically shaped, represents lubricants’ five core functions plus improvements in vehicle’s performance and driver’s satisfaction (Forward & Ascend). It also symbolizes a multi-tasking engine oil customized to meet today’s automobiles with changing requirements in various aspects such as environment, engine, and technology.